The Tipping Point: How Little Things Can Make a Big Difference

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.”The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the theory of memetics will recognize this concept, Gladwell’s The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a “Connector”: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere “wasn’t just the man with the biggest Rolodex in colonial Boston,” he was also a “Maven” who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day–think of how often you’ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Read the rest of this entry »

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Understanding Our Mind: 50 Verses on Buddhist Psychology

This profound look at Buddhist psychology offers important insights into how Buddhism’s ancient teachings apply to the modern world. Basing his work on the writings of the great fifth-century Buddhist master Vasubandhu and the teachings of the Avatamsaka Sutra, Thich Nhat Hanh focuses on the direct experience of recognizing the true nature of consciousness. Presenting the basic teachings of Buddhist applied psychology, he shows how the mind is like a field, where every kind of seed is planted — seeds of suffering, anger, happiness, and peace. The quality of life, he writes, depends on the quality of the seeds. By learning how to water seeds of joy and transform seeds of suffering, understanding, love, and compassion can flower.

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The Time Paradox: The New Psychology of Time That Will Change Your Life

Your every significant choice — every important decision you make — is determined by a force operating deep inside your mind: your perspective on time — your internal, personal time zone. This is the most influential force in your life, yet you are virtually unaware of it. Once you become aware of your personal time zone, you can begin to see and manage your life in exciting new ways.

In The Time Paradox, Drs. Zimbardo and Boyd draw on thirty years of pioneering research to reveal, for the first time, how your individual time perspective shapes your life and is shaped by the world around you. Further, they demonstrate that your and every other individual’s time zones interact to create national cultures, economics, and personal destinies. Read the rest of this entry »

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